**Marketing at Retail: Maximizing In-Store Impact**

Marketing at Retail focuses on strategies and tactics to enhance the customer experience and drive sales at brick-and-mortar locations. It encompasses a wide range of activities, including:

* **Pop Advertising Materials:** Captivating posters, banners, and displays designed to attract attention and promote products or services.
* **Point of Sale Information:** Clear and informative signage providing customers with product details, pricing, and availability.
* **Merchandising:** Strategic product placement, displays, and packaging that showcase products and encourage purchases.
* **Store Fitting:** The design and layout of stores that optimize customer flow, product visibility, and overall shopping experience.
* **Interactive Point of Sale:** Technologies that engage customers, provide product information, and facilitate sales transactions.
* **Digital Media:** Integrated digital screens and interactive displays that enhance the in-store experience and deliver targeted messages to shoppers.

Marketing at Retail aims to increase brand awareness, drive foot traffic, boost sales conversion, and improve customer satisfaction. Key performance indicators (KPIs) for this event include:

* Sales lift
* Customer engagement
* Brand recall
* ROI

Retail & Shop Fitting Equipment & Service Marketing & Selling Public Relations & Advertising