FIRAUTO, the International Fair for New Cars, Used Cars, and Motorcycles, is an annual trade fair held in Alicante. It is the largest event for the automotive and motorcycle industry in the region.

FIRAUTO features over 1,000 vehicles from local dealers and manufacturers and attracts more than 50,000 visitors each year. The fair showcases the latest models of cars, motorcycles, and scooters, as well as the latest accessories and technologies. It also offers a wide range of services, including vehicle financing, insurance, and maintenance.

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