ACCESS MBA is a communication campaign designed to provide prospective students with information about existing MBA opportunities. The campaign is organized as a series of events held around the world, with each event typically featuring presentations from multiple business schools, networking opportunities, and access to admissions professionals. The events are designed to help prospective students learn more about different MBA programs, compare them side-by-side, and make informed decisions about their future education. The events are open to all prospective students, regardless of their level of experience or career aspirations.

**Key Performance Indicators**

* Number of attendees
* Number of attendees who request information from business schools
* Number of attendees who apply to business schools
* Number of attendees who enroll in business schools