**ACCESS MBA Istanbul** is a global event series that connects prospective MBA students with top business schools. The event provides attendees with the opportunity to learn about the MBA admissions process, meet with admissions directors, and get firsthand insights into the MBA experience.

**Key Performance Indicators (KPIs):**

- Number of attendees
- Number of schools represented
- Number of students who apply to MBA programs
- Percentage of students who enroll in MBA programs