ACCESS MBA is a global campaign designed to inform prospective students about existing MBA opportunities. It consists of a series of events organized worldwide. ACCESS MBA connects prospective students with top business schools, providing them with the information and guidance they need to make informed decisions about their MBA education. Participants can gather information about various MBA programs, meet with admissions representatives, and attend workshops and presentations. Key performance indicators (KPIs) for ACCESS MBA events include the number of attendees, the number of qualified leads generated, and the percentage of attendees who ultimately apply to an MBA program.