ACCESS MBA is a communication campaign specifically designed to better inform prospective students of existing MBA opportunities. It is a series of events organized around the world that provide prospective students with the opportunity to meet with admissions directors from top business schools, learn about different MBA programs, and get advice on the application process. The events are free to attend and registration is open to all prospective students.

The main KPI of the events is to increase the number of qualified applications to MBA programs. The events have been successful in achieving this goal, with the number of applications increasing by an average of 15% each year.

The events are also successful in terms of student satisfaction. The vast majority of students who attend an event say that they are satisfied with the experience and that they would recommend the event to other prospective students.