IBTM AFRICA is the leading trade show for Africa's incentives, meetings and business travel industry. It gathers over 1,300 hosted buyers and more than 400 exhibitors from around the world. IBTM AFRICA is the place to meet, network and do business with key players in the African MICE industry.

The event offers a unique platform for African and international MICE professionals to connect, learn and explore new business opportunities. It also features a series of educational sessions, networking events and social functions, providing attendees with the opportunity to stay up-to-date on the latest trends and developments in the MICE industry.

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